The Commercial Strategy Forum - Lima

8.00 am - 12.30 pm , GMT-5
The Westin Lima, Calle Las Begonias 450, San Isidro, Lima, Peru


A part of the Simon-Kucher & Partners' Latin American Commercial Strategy Series


As budgeting processes kick off, managers are setting goals for 2020 and laying out their plans to fulfill them. Most mature companies have already gone a long way in optimizing efficiency and reducing costs. However, as competitive pressure rises across industries and markets (with increasing discounts, more frequent price wars, more aggressive promotions, etc.), two fundamental questions have been growing ever more important: How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.

Cost to Attend:

There is no registration fee for up to 2 people from each company. We will contact the subscribers to confirm the participation and in case there are additional registrations, there will be a cost of S/. 1.500 per person to confirm them.

Contact Information:

Please reach out to us if you have any questions about this event. 


Phone: +56 9 9336 0497


08:00 a.m. - 08:45 a.m.

Check-in & Welcome coffee

08:45 a.m. - 09:00 a.m.

Manuel Osorio

09:00 a.m. - 09:30 a.m. Behavioral Economics & Commercial Strategy

Manuel Pingarrón

09:30 a.m. - 10:00 a.m.

Revenue management trends in Latam
Nicolás Bence

10:00 a.m. - 10:20 a.m.

Coffee Break

10:20 a.m. - 10:50 a.m. Generating competitive advantages through Artificial Intelligence

Guilherme Nami

10:50 a.m. - 11:20 a.m. Best practices in client price differentiation

Manuel Osorio

11:20 a.m. - 11:40 a.m.

Coffee Break

11:40 a.m. - 12:10 p.m. Roundtable: trends and challenges in Latin America

Nicolás Bence
Manuel Osorio

12:10 p.m. - 12:40 p.m. Closure

Nicolás Bence

12.40 p.m. - 13:00 p.m. Networking