Pricing and Strategy Forum México

15:30 - 20:30 CDT (GMT -6)

Espacio Virreyes, Pedregal 24, Lomas - Virreyes, Molino del Rey, CDMX, 11040 , Mexico



A part of the Simon-Kucher & Partners' Latin American Commercial Strategy Series


During the past two years, 65% of the companies claim to have experienced higher price pressure. However, only 12% consider price to be the biggest profit driver. How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.

Cost to Attend:

There is no registration fee for up to 2 people from each company. Additional participants can attend for a cost of $20,000.00 MXN per person, subject to availability.

Contact Information:

Please don't hesitate to reach out if you have any questions about this event. 


Phone number: +52 (55) 7316 3218


15:30 - 16:00 Registration & welcome coffee
16:00 - 16:15 Forum introduction
Vicente Armendáriz
16:15 - 16:45 Digitalization: A Top-Line opportunity
Antonio Núñez
16:45 - 17:15 How to cook blowfish sashimi?
Manuel Pingarrón
17:15 - 17:40 Coffee Break
17:40 - 18:10 When Quick Wins mean Big Wins
Miguel Afán de Ribera
18:10 - 18:40 Best practices in client price differentiation
Manuel Osorio
Nicolás Bence
18:40 - 19:30 Round Table: Challenges to provide RGM capabilities to organizations in Mexico
Vicente Armendáriz
19:30 - 19:45 Closure
Antonio Núñez
19:45 - 20:30 Networking