Effective value capture
Only 20% of MedTech companies are able to monetize innovations according to their expectations. Key reasons for the increasingly challenging market environment include a higher focus on costs, new market entrants and tougher regulatory requirements. Market leaders are adopting to this development and exploring new approaches to monetizing innovations. Examples include solution selling, focus on economic value, smart contracting and customer partnerships.
Join our webinar on October 24th and learn how to successfully commercialize innovations and capture value in a new era.