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Research Paper

Global Pricing Study 2019

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In the Global Pricing Study (GPS), Simon-Kucher & Partners regularly surveys companies from many different industries worldwide about their growth, price setting, and digitalization strategies. This year, for the first time, the GPS 2019 was integrated into the new global Simon Kucher “Trend Radar” study. Around 1,650 companies from over 30 countries completed an online survey between March and April. Whereas in previous years, it was primarily pricing managers who were surveyed, the target group for the current GPS was expanded to include companies’ top management. 

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