Monetizing Digital Therapeutics
Digital therapeutics is an emerging class of therapies that can pursue numerous monetization options which are often significantly different vs a traditional life sciences product.
As a result, unlocking the potential of a digital therapeutics asset will require:
- Understanding the options available and trade-offs among each monetization strategy
- Considering how pursuing multiple strategies in parallel can create a roadmap to success
- Developing offers that align to the monetization strategy
- Building internal capabilities and identifying partnerships to support execution of the strategy
Our discussion will aim to share our latest insights and project experiences navigating this breadth of options.