agriculture

Research Paper

Innovation and Digital: Farmers’ Perspectives on 2021

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More than 80% of farmers in France say they are open to innovate on a daily basis. Robotics, sensors, satellite imagery and connected ag-weather are among their favorite tools. This is the finding of a survey conducted among a panel of French farmers by Simon-Kucher, international strategy and marketing consultancy. The results of the study show the profound transformation of the sector and the challenges ahead for the entire agricultural industry.

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