Miguel Afán de Ribera

Senior Director
Miguel is a Senior Director at Simon-Kucher & Partners based in the Madrid office. He studied Business Administration at University of Seville and an MBA at IE Business School partially completed in Shanghai.
Miguel has 6 years of experience with Simon-Kucher. Prior to that, he run his own business in the sports leisure field for 7 years.
He heads the Tourism, Travel and Leisure practices and the retail competence center in Spain, Portugal and LATAM.
Miguel has large experience in B2C market-study-based pricing methodologies having applied them in numerous sectors such as restaurant, food / non-food retail, theme park or coach operation.
He also teaches Pricing Strategy to MBAs and Exec. MBAs at the UFV (Madrid).