TopLine Power®: This is what Simon-Kucher is all about. Our mission is to boost our clients’ revenue and profits.

Simon-Kucher: This is who we are
We boost our clients’ topline by optimizing their growth strategies, marketing, pricing, and sales. We are particularly known for our pricing expertise, and our specialists work across all industries. Seeing our clients succeed is what drives us. Every day.

Latest Insights

Book

October 11, 2019

Hidden Champions - Aufbruch nach Globalia (2nd Edition)
Blog post

October 10, 2019

Key Account Management: Tackling the Challenges of a Dynamic Pharma Market
Blog post

October 09, 2019

Automotive New Model Watch: Plug-in Diesel-Hybrids on the Rise
Blog post

October 09, 2019

How P&MA Teams Can Prepare for the Digital Future
Blog post

October 08, 2019

Top Five Software Pricing and Packaging Mistakes
Blog post

October 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI
Blog post

October 02, 2019

4 Shades of Successful Value Selling: Customer Centricity, Storytelling, Sales Trainings, and Tools
Blog post

October 02, 2019

KPI of the Quarter in the Automotive Industry: Car Delivery Lead Times and Underestimated Upselling Potential
Video

October 01, 2019

Unicorns: Up Close and Personal – Segment
Blog post

October 02, 2019

Customer Loyalty Programs: Retaining and Gaining Customers
Blog post

October 01, 2019

Automotive Distribution: The Coming Revolution
Video

September 26, 2019

Value Selling with the Simon-Kucher Value Calculator
Blog post

September 30, 2019

Value Communication in Banking: Still a Long Way to Go
Blog post

September 24, 2019

Amazon as an Online Pharmacy in Europe
Blog post

September 17, 2019

Has Apple Reached its Price Limit, or is There Still Room to Grow?
Video

September 16, 2019

Topline Growth through Digitalisation: Industry 4.0 Insights for Executives
Blog post

August 30, 2019

Why Sales Compensation Plans Fail… and How to Fix Them
Blog post

August 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?
Blog post

August 26, 2019

Caterpillar’s Integrated Sales Approach for Digital Solutions
Newsletter

August 26, 2019

Automotive Insights, August 2019

Featured Resource

The Rating Economy - Global Survey

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Simon-Kucher Digital

Explore our resources

Pricing

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Digitalization

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing

Simon Kucher Unicorn

We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn

Featured

A Practical Guide to Pricing

A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings

The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.