Industry
Company Profile
- Global provider of innovative money transfer services (primary revenue driver)
- Offers services through third-party agents, and has retail locations
Situation and Objectives
- Increase revenue prospects in the long-term
- Achieve rapid enough revenue increase in the short-term to cover the cost of the engagement
Approach
- Phase 1: Initial audit, rapid assessment, market analysis
- Phase 2: Comprehensive analysis of internal data
Project Set-up

Results
- The project delivers price recommendations for market launch, plus long term strategic and operational changes
- Identified a number of promising initiatives
- To support longer-term revenue growth, a new global pricing strategy was developed, under-pinned by a target operating model, which addressed the inconsistent approach to global price management
Impact
- $23m revenue increase in the short-term
- Pricing strategy & target operating model provided the basis for mgmt. to sustain price mgmt. and protect revenue growth