"You want your consultant to come in with some preconceived thoughts but not hard and fast because you want flexibility. The consultants that I have met at Simon-Kucher have approached things in the right way. They start with a hypothesis, but they’re thoughtful and quite flexible and willing to evolve that hypothesis."

Murray Hennessy, CEO Great Wolf Resorts

"They did excellent work to help us to break one of the great myths in our organisation. They radically changed how we understood our core audience."

Chris Stibbs, CEO, The Economist Group

"Pricing strategy specialists"

Wall Street Journal

"Fantastic feedback and outstanding work team! Now we can truly start our journey!"

CFO, Seamless Payment Provider, Sweden

"Simon-Kucher was a great partner during our research phase. We appreciated their support, expertise and partnership throughout the process of developing Uber Rewards."

Barney Harford
Former COO, Uber

Simonkucher : Strategy

Nothing could better sum up our belief about a good strategy: thought out to the end and fully implemented – a strategy that leads our clients to higher revenue and profit.

Unfortunately, too many companies develop strategies without fully thinking through their possible consequences. Then they hope it will pan out.

But hope is not a strategy. We once had a client who launched an aggressive growth initiative. The company attacked almost all of its competitors with low prices. The result? The competitors retaliated with even lower prices, which almost destroyed the company.

Simon-Kucher helps clients not only to avoid such severe mistakes, but also to create strategies that accelerate revenue and generate strong growth for the long term. Our work focuses primarily on new business models for today’s changing environments and on monetisation strategies for new products. We develop market-entry strategies and general product and brand strategies.

However, our strategy projects don't end there. They also include complete commercial transformation programs and more specialised projects such as market due diligence studies for private equity clients.

Get in touch with our strategy experts in your industry and region