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Pricing in the New Normal: Accelerating Commercial Growth

Simon-Kucher MENA Virtual Event Series 2021, February 10th 2021, 02:00 pm - 05:00 pm GST

The global pandemic changed the way we did business in 2020. Following the start of the recovery, 2021 is a key year to lay the foundation for accelerated revenue and bottom line growth in the next years. Join us in our first Virtual Event of the year, where our global experts will share strategies on how smart top line initiatives, such as offer (re-)design and pricing, can boost growth across B2C and B2B industries.

Why You Should Attend?

Learn how leading organizations across industries in the Middle East are adapting and changing their commercial strategies coming out of the COVID-19 pandemic, with a focus on how Simon-Kucher would approach these initiatives.

Discuss how companies are optimizing their digital offering, sales process, and marketing campaigns and promotions.

Who should attend?

This event is geared towards executive leadership and senior management, who are involved in developing commercial excellence and pricing strategies for their companies, and are looking to learn how industry leaders are designing their ‘new normal’ strategies.

If you are in a role that requires strategy, marketing, product tor sales decision making, this is the event for you.

Sample titles: Chairman, CXO, EVP, SVP, VP, Director, Commercial/Pricing manager

Functional areas: Strategy, Marketing, Sales, Pricing, Product, Finance

This event is sponsored by Simon-Kucher & Partners, however, you need to apply to register. If you have any questions, please email dubai@simon-kucher.com.

Simon-Kucher Experts
2:00 – 2:05 pm
Welcome and introduction
2:05 – 2:45 pm
TopLine Growth in the New Normal: Global and regional measures for a successful rebound
2:45 – 3:15 pm
The Connected Consumer: New consumer trends in the GCC
3:15 – 3:30 pm
Coffee Break
3:30 – 4:05 pm
What are companies doing to accelerate growth in B2B
04:05 – 4:40 pm
Commercial digital transformation: How to monetize customer value through technology
4:40 – 5:00 pm
Closing remarks

Please note that speakers and topics may slightly vary.

Do you have any further questions about this event? Do not hesitate to contact our dedicated team.