This resurgent crisis will become an ongoing stress-test for companies’ economic model. Prioritizing profit and cash flow over loss-making market share gains will allow companies to cope with the further shocks that we believe this crisis will inevitably cause.
Although many companies have explored subscription models, this idea often resides on that list of “down the road” transformations that usually seemed too difficult, expensive, or disruptive in a stable or growing market. But right now, the advantages of shifting to a subscription model can be a matter of survival, even if the initial transition is not yet optimal in terms of execution.
In this webinar, Simon-Kucher experts explain how to build resilience into the economic model from both subscription natives and “new subscribers” to the concept.