Retailers and wholesalers across the world trust Simon-Kucher to help them markedly increase revenue, margins and profits.
It is no secret that any retail environment is a very complex interplay among consumers, competitors and suppliers. With an increasing amount of choices, consumers have become fickle; their behavior, ever changing, is now looking for that new best way of shopping; or, in other cases, the next best promotion. New retail formats are competing for attention, online shopping and mobile devices are increasing retail price transparency, and consumers are buying more and more on promotion sales. Extreme cost fluctuations that strain partnerships between retailers and manufacturers add onto today’s retail paradigm.
The result: retailers realizing that traditional retail strategies for managing consumers, pricing, and assortment need to be re-invented. Strategies that work now are strategies that stem from consumer behavior, needs, and expectations.
We combine industry expertise, proven analytical methods and tools, and global experience to deliver just that: customized solutions that focus on the consumer. Our teams work closely with our client teams to build capabilities and processes that ensure that solutions stick.
Our projects for retailing clients include:
- Strategic pricing transformations: Trigger “culture change” in our clients and follow a structured plan to build capabilities and processes to achieve state of the art pricing.
- Pricing strategies: Meet specific corporate goals such as increasing profit without sacrificing revenue.
- Promotion strategies: Maximize marketing spend and outline the right promotion for the right consumer.
- Mark-down management processes: Extract the most from excess inventories and returns.
- Pricing software vendor selection: Take an unbiased view at retail software solutions considering both opportunities and client resource constraints.
- Category pricing architectures: Enable corporate strategy and take consumer value, competitive situation, and cost volatility into account.
- Assortment strategies: Trigger growth and take into account opportunities within innovation, “own brands”, consumer needs and market white spaces.
- Retail brand management: Address the gaps to achieve growth and correct for undesirable brand image.
- Marketing efficiency improvement plans: Allocate budgets to marketing activities with the highest impact.
- Customer relationship management: Improve consumer loyalty through loyalty programs and targeted initiatives.
Retail Experts


Featured Resources
Blog post
February 26, 2021
Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?
Simon-Kucher Perspectives
February 24, 2021
Blog post
February 23, 2021
Blog post
February 11, 2021
Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home
Blog post
November 30, 2020
5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions
Blog post
November 23, 2020
Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”
Blog post
November 28, 2019
Blog post
November 15, 2019
Blog post
October 19, 2019
Blog post
October 07, 2019
Blog post
June 07, 2019
The Power of Value-based Pricing: Added Value for Customers, More Profit for Companies
Blog post
September 20, 2018
Supermarkets – How to Compete Against Walmart and Amazon on Price
Simon-Kucher Perspectives
September 11, 2017
Blog post
August 01, 2017
Simon-Kucher Perspectives
March 10, 2017
Consumer Insights – Winning in an Era of Intensified Competition
Simon-Kucher Perspectives
March 10, 2017
Simon-Kucher Perspectives
March 10, 2017
Simon-Kucher Perspectives
March 06, 2017
Simon-Kucher Perspectives
November 22, 2016
Simon-Kucher Perspectives
November 22, 2016
Book
September 16, 2016
Video
September 14, 2016
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Chief Executive OfficerBonn, Germany
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PartnerSantiago de Chile, Chile
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Executive Vice President and Managing Partner Spain and MexicoBarcelona, Spain
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Managing Partner UKLondon, UK
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Global Head of Consumer Goods & RetailCologne, Germany
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PartnerBonn, Germany
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PartnerAmsterdam, The Netherlands
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PartnerMilan, Italy
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PartnerBonn, Germany
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PartnerBoston, USA
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Executive Vice President and Managing Partner NetherlandsAmsterdam, The Netherlands
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Managing Partner Latin AmericaSantiago de Chile, Chile
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Managing Partner AustraliaSydney, Australia
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Global Head of Consumer Goods & RetailNew York, USA
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Managing Partner Barcelona officeBarcelona, Spain
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PartnerMunich, Germany
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Managing Partner PolandWarsaw, Poland
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Member of the Board and PartnerParis, France
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Managing Partner JapanTokyo, Japan