Simon-Kucher has extensive experience in helping media and entertainment companies to improve their profitability and grow in a rapidly changing, increasingly digitalized market.
Our worldwide clients are from all sectors of the media industry, both on the content and the advertising sides. Our strategies have helped these companies deal with increasing digitalization, which has forever transformed how people consume news and entertainment and put more power in their hands. Our solutions include new product offerings and portfolios, pricing changes, better sales strategies, and better communication to customers about various product options and their value.
Many of our clients, especially in the publishing industries, have seen their business migrate online over the past several years. We have the broad expertise to help them deal with these digital challenges and create solutions that ensure their future growth, which includes a place for their traditional print products. We help clients maximize revenues from their entire portfolio, both traditional and online.
Our rigorous approach relies on quantitative and qualitative evidence, including psychological insights and benchmarks from our extensive work within and outside of the media and entertainment sectors. We’ve developed a comprehensive collection of price models in the industry from our clients all over the world.
Our projects for media and entertainment clients include:
- Developing digital and cross-media portfolios, pricing and product bundle options for both content and advertising offers
- Optimizing pricing of print and digital content, and developing communication strategies that get customers to accept price increases
- Setting up structure and communication for content and advertising offers
- Restructuring the sales organization and developing strategies, communication and negotiation tactics, and materials to support advertising sales teams
- Defining and establishing the positioning of a pricing team in the organizational structure
Media & Entertainment Experts


Featured Resources
Blog post
October 27, 2020
Blog post
August 28, 2020
Podcast Monetization: How Consumer Preferences Differ Internationally
Blog post
August 26, 2020
Blog post
March 09, 2020
Coronavirus Impact: How Should Industries Respond to COVID-19?
Simon-Kucher Perspectives
July 30, 2019

Success story
March 16, 2018
Blog post
August 29, 2017

Success story
March 28, 2017
Simon-Kucher Perspectives
November 22, 2016
Simon-Kucher Perspectives
November 22, 2016
Simon-Kucher Perspectives
November 22, 2016
Simon-Kucher Perspectives
July 11, 2016
-
Executive Vice President and Managing Partner GermanyCologne, Germany
-
Chief Executive OfficerLondon, UK
-
PartnerAmsterdam, The Netherlands
-
PartnerLondon, UK
-
Global Head of Software, Internet & MediaFrankfurt, Germany
-
Managing Partner SingaporeSingapore, Singapore
-
Member of the Board and Senior PartnerBonn, Germany
-
PartnerParis, France
-
Executive Vice President and Member of the BoardSan Francisco, USASilicon Valley, USA
-
PartnerSan Francisco, USA