Simon-Kucher capabilities - marketing

“The aim of marketing is to know and understand your customer so well the product or service fits him and sells itself.”
Peter Drucker

At Simon-Kucher, we see marketing as the bridge that links strategic goals to tangible results. We help our clients to find the right products for their customers – and the right customers for their products.

Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.

Marketing issues are rarely standalone problems. We link marketing to the general business strategy and the revenue model. Besides, all products and services of course need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.

Get in touch with our marketing experts in your industry and region.

Social media marketing
Competition strategies
Market segmentation
Innovation management
Marketing efficiency
Defense strategies
Marketing effectiveness
Omni-channel marketing
Value communication
Customer segmentation
Customer lifetime value
Mobile marketing
Customer loyalty programs
Online marketing
Portfolio design
Digital marketing
Mobile marketing