“The aim of marketing is to know and understand your customer so well the product or service fits him and sells itself.”
At Simon-Kucher, we see marketing strategies as the bridge that links strategic goals to tangible results. We help our clients to find the right products for their customers – and the right customers for their products.
Innovative marketing strategies
Our work ranges from strategic marketing topics such as market entry and marketing growth and segmentation strategies, to operative marketing measures and marketing tactics such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and innovative digital marketing strategies; we use customer segmentation in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.
Holistic approach to marketing efficiency and effectiveness
Marketing issues are rarely standalone problems. We link marketing to the general business strategy and the revenue and business model. Besides, all products and services of course need a pricing strategy. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing efficiency that improves their top and bottom lines.