David Lielacher is a Director in Simon-Kucher & Partners’ Global Banking Practice in Vienna.
He is specialized in pricing, digital sales and behavioral economics in the sectors of retail and corporate banking. His consulting work focuses on value pricing in with a special emphasis on monetizing innovative (digital) offerings. David has worked with Austrian and European banks to improve their product offerings, pricing and sales approaches.
He studied International Business Administration and Business Law at the Vienna University of Economics and Business, with study visits abroad at Fudan University in Shanghai, Peking University and the Chinese University of Hong Kong. Prior to joining Simon-Kucher & Partners, David worked in international trade and transport.