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Research Paper

Chemical Industry: Five Strategies To Capture Sales Opportunities in a Downturn

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No one disputes that consolidation, cost-cutting, and restructuring can be important defensive strategies in a downturn, with important short- and long-term effects. But an economic downturn offers plenty of opportunities for companies to keep playing offense, which may ultimately offer the greatest benefits of all. If the chemical industry were as precise in optimizing sales processes as it is in production, safely navigating through this economic slowdown won’t be an issue.

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