Alex David


Alex started with Simon-Kucher in 2015 and is a Director in our San Francisco office. He has been part of a large range of client projects, from small $10M revenue start-ups to multi-billion dollar international companies. Primarily focused on the Software and Media space, Alex has experience with developer products, customer data platforms, consumer applications, and B2B SaaS sales strategy.

Before focusing on the software industry, Alex spent time in our industrials and consumer restaurant business building large scale pricing models for both B2B and B2C companies. Alex took a brief detour to go into industry to support one of our former clients ( as their head of pricing and took strategies to market as an operator, guiding teams across product, pricing, and sales.

Alex has an MSc in Pricing from the University of Rochester and currently resides in SF with his wife and two dogs.