Kent Greenawalt

Chief Executive Officer, Foot Levelers

Kent S. Greenawalt is CEO of Foot Levelers, Inc., a Roanoke-based company which designs and manufacturers custom-made foot orthotics, products that have helped millions of patients overcome pain and improve their health. Now in its 65th year of business, Foot Levelers has operated in Roanoke since 1988. Kent is also the founder and Chairman of the Foundation for Chiropractic Progress, a 501(c)3 non-profit that strives to promote the benefits of Chiropractic care to the public.

Kent has helped revolutionize the way healthcare providers treat patients by developing and patenting dozens of products in the United States and abroad. The orthotics designed by Foot Levelers—each pair custom-built based on a 3D mold or scan of a patient’s feet—are backed by more research than any other competing product with dozens of articles that speak to their efficacy in treating pain, improving athletic performance, and enhancing overall wellness.

As Chairman of Foot Levelers’ Educational Division, Kent leads the way in providing educational seminars for healthcare providers around the globe. Kent is an avid philanthropist, supporter of research and education, and the recipient of dozens of awards. He has served on the United States Bone and Joint Decade (USBJD) Board as a member at large.