Fan Chen

Managing Director

Fan Chen is the Managing Director of Simon-Kucher & Partners' Beijing office in charge of the company's operation in Greater China.

At Simon-Kucher & Partners, Fan specializes in the development and implementation of pricing, sales and marketing concepts. Her project work has included pricing strategies for new products, portfolio optimization, new business model development, pricing process and sales excellence.
Fan has extensive experience in both B2B and B2C areas. Her project experience spans the EU, the US, and Asia, especially China. Fan has conducted and led over 25 international strategy and pricing projects involving China.

She holds a Master's degree in industrial engineering from the University of Karlsruhe and also studied psychology at the University of Mannheim and University of Freiburg.

Fan is author and co-author of numerous articles on pricing and is also a frequent speaker at professional conferences.