Justin Atwood


Justin Atwood is a Director with Simon-Kucher & Partners in Boston. Justin specializes in growth strategy, commercial excellence and sales execution for industrial/capital goods and automotive companies across industry value chains, including manufacturers, distributors, dealers and retailers. His areas of expertise include pricing diagnostics, customer segmentation, go-to-market strategies, option pricing, value selling and negotiation skills.

Prior to joining Simon-Kucher, Justin worked with a leading investment management firm where he managed institutional portfolios with assets ranging from $50 million to over $5 billion. During his tenure at Simon-Kucher, Justin has led commercial transformations and value selling projects for CCC Information Services, EIS Inc., Genuine Cable Group, ClearMotion, Highline Aftermarket, Molded Fiber Glass Companies, and the CURT Group among other engagements.

Justin studied Economics and Philosophy at the Hamilton College and received his MBA as a Presidential Scholar from Babson College with high distinction (magna cum laude). Justin wrote his master’s thesis on forecasting US electric vehicle market development.