David Lefèvre is a Senior Partner at Simon-Kucher Strategy & Marketing Consultants in Paris. Since joining the company in 2003, Mr. Lefèvre has specialized in top line optimization projects in the industrial sector and B2B distribution.
He is an expert in all aspects of value extraction from strategy to implementation as innovation and product strategy, product positioning, loyalty programs, list price optimization, or discount policy. Mr. Lefèvre has carried out numerous projects in France and throughout Europe for electrical device manufacturers, building equipment providers, heavy industrial OEMs, paper producers, and specialized distributors.
David graduated from HEC, the leading French Business School, and from Ecole Nationale Supérieure d’Arts et Métiers, a leading French Engineering School. Since 2008, he has been a guest speaker at INSEAD.