Juriaan Deumer


Juriaan Deumer is a Partner at Simon-Kucher, based in Amsterdam. He is specialized in (high-tech) manufacturing, industrial services and chemicals. Furthermore, he is spearheading the Professional Services practices for the Netherlands. In his consulting work, he blends experience and best practices from different commercial dynamics and markets, within and outside Europe.

His extensive consulting experience is dedicated to improving organization’s TopLine power. Juriaan has built deep expertise in commercial strategy development, revenue model innovation and proposition optimization. He has advised numerous clients in their journey towards value-based pricing and conditional discounting. Doing so, he has supported sales teams in increasing their effectiveness and commercial performance through pragmatic solutions.

Juriaan holds a Master of Science degree in Corporate Finance from the University of Amsterdam. As a consultant he has worked in several European and Asian countries. He has written numerous articles for publications such as the Professional Pricing Society and is a regular speaker and trainer at sales & pricing conferences.