Xi Bing Ang

Senior Director

Xi Bing is a Senior Director based in the London office of Simon-Kucher & Partners, having previously also worked in the New York office covering the North American market.

He specialises in go-to-market strategy and pricing projects in B2B data & intelligence provider and B2B SaaS/technology markets , with experience in growth strategy formulation, packaging & pricing strategy, revenue model innovations, sales incentives and enterprise transformation.

Xi Bing has 13 years of strategy consulting experience; prior to joining Simon-Kucher, he worked in strategic planning, growth strategy and large-scale transformation for multinational clients across technology, industrial, oil & gas and chemicals sectors.

He also has a uniquely international business and cultural perspective having lived and led projects in various global hubs including London, New York, Dubai, Hong Kong, Kuala Lumpur and Jakarta.

Xi Bing earned his M.B.A. from Columbia University and holds a First Class bachelors degree in electronic and communications engineering from the University of Bristol.

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