Shape
Simon-Kucher & Partners
Contact Us
About
About Us
Heritage
Leadership
Partners
Newsroom
Global Offices
Capabilities
Simon-Kucher Digital
Marketing
Pricing
Sales
Strategy
Insights
Latest Insights
Strategic Insights
Industry Insights
Videos & more
Industries
Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure
Events
Webinars
Events
Careers
Why Simon-Kucher?
Working with Us
Work and Life
Your Career
Join Us
Recruiting Contacts
Recruiting Events
People & Stories
Contact Us
Data Privacy
Imprint
Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Contact Us

Main navigation

  • About
    • About Us
    • Heritage
    • Leadership
    • Partners
    • Newsroom
    • Global Offices
  • Capabilities
    • Simon-Kucher Digital
    • Marketing
    • Pricing
    • Sales
    • Strategy
  • Industries
    • Automotive
    • Banking & Financial Institutions
    • Business Services
    • Chemicals & Materials
    • Construction
    • Consumer & Retail
    • Electronics & Semiconductors
    • Energy & Utilities
    • Healthcare & Life Sciences
    • Industrial Goods & Machinery
    • Insurance
    • Logistics & Distribution
    • Media & Entertainment
    • Private Equity & Venture Capital
    • Public & Social Sector
    • Software, Internet, Tech
    • Telecommunications
    • Travel, Tourism, Leisure
  • Insights
    • Latest Insights
    • Strategic Insights
    • Industry Insights
    • Videos & more
  • Events
    • Webinars
    • Events
  • Careers
    • Why Simon-Kucher?
    • Working with Us
    • Work and Life
    • Your Career
    • Join Us
    • Recruiting Contacts
    • Recruiting Events
    • People & Stories
  • Contact Us
  • Data Privacy
  • Imprint
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • SpainSpain | ES
    • SwitzerlandSwitzerland | DE
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN

Insights - Consumer Products

cans

Blog post

February 26, 2021

Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?

shopping

Simon-Kucher Perspectives

February 24, 2021

New Ownership Models for Fashion Brands

Fashion

Blog post

February 23, 2021

Three Innovative Ownership Models for Fashion Brands

Valentine's Day

Blog post

February 11, 2021

Valentine’s Day in Times of COVID-19: Consumers Buy Gifts Online to Enjoy at Home

A woman choosing item in supermarket

Blog post

November 30, 2020

5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

Woman shopping in supermarket

Blog post

August 28, 2020

More Uncertainty, Less Spending: "COVID-19 has Changed Consumer Behavior significantly"

Teens using tablet

Blog post

August 26, 2020

Digital Promotions: Advantages of Promotion Database Management

sales boards

Blog post

January 29, 2020

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

clothes of different colours

Blog post

November 14, 2019

Sustainable Fashion: Good for the Environment, Good for Business

Amazon packages

Blog post

November 25, 2019

Success With Amazon and Other Pure Players: Seven Tips for an eCommerce Strategy

sugar coming from soda cane

Blog post

August 29, 2019

UAE: “Sin Tax” on Sweetened Drinks and E-Cigarettes – How Should the Industry React?

Surviving in a high inflationary market: Escape the cost-cutting paradigm

Blog post

February 01, 2019

Surviving in a High-Inflationary Market: Escape the Cost-cutting Paradigm

Omni channel fashion study

Blog post

August 27, 2018

Variety Wins: How to Sell Fashion in the Digital Age

5 tips for executing a successful CPG price increase amid rising costs and a challenging retail environment

Blog post

July 27, 2018

5 Tips for Executing a Successful CPG Price Increase Amid Rising Costs and a Challenging Retail Environment

consumer

Blog post

July 03, 2018

Consumer Packaged Goods: The Right Price for Every Pack Size

Embracing digitalization to achieve top-line growth in the restaurant industry

Blog post

December 06, 2017

Embracing Digitalization to Achieve Topline Growth in the Restaurant Industry

Digitalization in consumer goods

Blog post

December 06, 2017

Ask the Expert: Digitalization in Consumer Goods

omni-channel

Simon-Kucher Perspectives

September 11, 2017

Simon-Kucher & Partners Omnichannel Study

Consumer insights- Simon-Kucher

Blog post

April 04, 2017

The Price Wars Have Started…Now What? Managing for the Future in a Rapidly Evolving CPG Landscape

Consumer insights- Simon-Kucher

Blog post

March 26, 2017

Grocery Price Wars: So You Think You Can Match Price?

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

March 10, 2017

Consumer Insights – Winning in an Era of Intensified Competition

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

March 10, 2017

Consumer Insights – Leveraging Behavioral Psychology

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

March 10, 2017

Consumer Insights – Product Innovation

Consumer insights - Simon-Kucher

Simon-Kucher Perspectives

March 06, 2017

Consumer Insights – Winning in the Subscription Economy

Ringing up higher profits

Simon-Kucher Perspectives

November 22, 2016

Ringing Up Higher Profits

How Amazon beats competitors with ‘Tesco’ tactics

Simon-Kucher Perspectives

November 22, 2016

How Amazon Beats Competitors with Tesco Tactics

Find the right FMC strategy and price model that suits your business

Simon-Kucher Perspectives

November 11, 2016

Find the Right FMC Strategy and Price Model That Suits Your Business

It's time for e-commerce to grow up

Book

September 16, 2016

It's Time for E-Commerce to Grow Up – Free Download

 

Looking for more information? Get in touch with our experts.

 

Contact Us

 

Capabilities

  • Overview
  • Strategy
  • Marketing
  • Pricing
  • Sales
  • Digital

Industries

Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure

Simon-Kucher

  • Contact
  • About
  • Resources
  • Careers
  • Webinars
  • Events

Copyright © 2021. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
swiping bank card
Sales
Digitalization
Digitalization

Featured

brochure
Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.