Consumer & Retail

Company Profile

  • $3bn annual revenue
  • QSR (quick service restaurants) franchise system
  • 200 SKUs; portfolio mix of breakfast, lunch/dinner and coffee time products incl. menu bundles

Situation and Objectives

  • Enhanced efficiency in price setting for 1,000+ restaurants through integration of pricing platform into existing IT landscape
  • Increased user experience through extended tool features and re-designed user flow


  • Performance of a status-quo analysis to fully understand the current IT infrastructure, processes, and data sources
  • Definition of the future state for each identified module through workshops including all stakeholders
  • Breakdown of modules into more granular elements (features and functions) and design of process and data models
  • Development of prototypes and gradual improvement through regular feedback cycles to arrive at production-ready modules
  • Preparation of training material to train internal experts

Tool to Improve Efficiency in Price Management of QSR Franchise System


  • Production-ready web-based pricing platform to be used by HQ and franchisees
  • Automated generation of KPI reports to visualize impact on company, franchisee and restaurant level
  • Automation of processes and interfaces to production of point of purchase material and cash register system
  • Training material and trained internal experts


  • Reduced the required capacity for process administration by 2 FTE
  • Shortened the duration of the price setting process from 16 to 8 weeks
  • Saved ~€750k in software licensing fees annually