Martin Gehring is a Senior Partner at Simon-Kucher and head of the company's Global Automotive Practice in Cologne. He has managed projects for some of the most successful automotive manufacturers, suppliers, wholesalers and retailers, focusing on improving their pricing, product and sales strategies.
Before joining Simon-Kucher in 2003, Martin studied business administration at the University of Cologne in Germany and later received his Ph.D. from the same university. In 2001 he attended the Ph.D. program of the UCLA Anderson School of Management.
Martin has authored many articles on marketing and pricing topics in the automotive industry. He appears frequently as a speaker at management seminars.