pharma industry team

Research Paper

Operational Pricing Excellence in Pharma

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Operational pricing is the commercial engine for pharma and biotech companies. Until now, this has centered on market-oriented product pricing and the list price, with companies aiming toward a balanced product value statement that reflects target markets, competitors, and estimated customer benefits.

Now, as firms face new pricing pressure, the industry is moving toward more customer-oriented prices that reflect the true value of every customer.

This brochure outlines how pharmaceutical and biotech companies can overcome the industry’s multiple challenges and successfully implement a viable, individually adaptable, gross-to-net pricing structure.

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