Shape
Simon Kucher logo
Contact Us
About
About Us
Heritage
Leadership
Partners
Newsroom
Global Offices
Corporate Responsibility
Diversity, Equity & Inclusion
Capabilities
Simon-Kucher Engine
Simon-Kucher Elevate
Marketing
Pricing
Sales
Strategy
Events
Webinars
Events
Industries
Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure
Insights
Latest Insights
Strategic Insights
Industry Insights
Videos & more
Careers
Why Simon-Kucher?
Working with Us
Work and Life
Your Career
Join Us
Recruiting Contacts
Recruiting Events
People & Stories
Contact Us
Data Privacy
Imprint
Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Contact Us

Main navigation

  • About
    • About Us
    • Heritage
    • Leadership
    • Partners
    • Newsroom
    • Global Offices
    • Corporate Responsibility
    • Diversity, Equity & Inclusion
  • Capabilities
    • Simon-Kucher Engine
    • Simon-Kucher Elevate
    • Marketing
    • Pricing
    • Sales
    • Strategy
  • Industries
    • Automotive
    • Banking & Financial Institutions
    • Business Services
    • Chemicals & Materials
    • Construction
    • Consumer & Retail
    • Electronics & Semiconductors
    • Energy & Utilities
    • Healthcare & Life Sciences
    • Industrial Goods & Machinery
    • Insurance
    • Logistics & Distribution
    • Media & Entertainment
    • Private Equity & Venture Capital
    • Public & Social Sector
    • Software, Internet, Tech
    • Telecommunications
    • Travel, Tourism, Leisure
  • Insights
    • Latest Insights
    • Strategic Insights
    • Industry Insights
    • Videos & more
  • Events
    • Webinars
    • Events
  • Careers
    • Why Simon-Kucher?
    • Working with Us
    • Work and Life
    • Your Career
    • Join Us
    • Recruiting Contacts
    • Recruiting Events
    • People & Stories
  • Contact Us
  • Data Privacy
  • Imprint
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • Spain & LATAMSpain & LATAM | ES
    • SwitzerlandSwitzerland | EN
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN

Monetizing Innovation

Resources Menu

  • Overview
  • Latest Insights
  • Strategic Insights
  • Industry Insights
  • Videos & more
handing over key tips

Blog post

June 17, 2019

Drive Your Growth – Monetize Your Innovations

How to innovate like a startup

Blog post

August 22, 2018

What It Really Means to Innovate Like a Startup

Monetizing Innovative Technologies File image

File

Monetizing Innovative Technologies

  • lab

    Blog post

    August 03, 2021

    The Pioneer’s Burden: Maximizing the Value Of Paradigm-Shifting Innovations

  • header

    Blog post

    April 13, 2021

    Succeeding in Europe: How to Build Trust through Price

  • A woman in a research laboratory

    Blog post

    October 09, 2020

    5 Key Success Factors for Accessing the Market with Companion Diagnostics

  • Surgeon working

    Blog post

    September 15, 2020

    5 Key Success Factors for Monetizing Digital Diagnostic Solutions

  • Tesla Cybertruck

    Blog post

    June 24, 2020

    A Silent Force: Is the Unique Cybertruck Poised to Disrupt the US Truck Market?

  • young boy and girl standing next to a train

    Blog post

    February 14, 2020

    Mobility as a Service: Germany’s First Mobility Flat Rate

  • Pricing an innovation in the automotive industry – putting price before the innovation pays off

    Blog post

    April 02, 2019

    Pricing an Innovation in the Automotive Industry – Putting Price Before the Innovation Pays Off

  • monetizing innovation in the financial industry

    Blog post

    March 27, 2019

    Three Crucial Factors of Successfully Monetizing Innovation in the Financial Industry

  • Taking Companies to the Next Level: Unicorns

    Blog post

    March 20, 2019

    Taking Companies to the Next Level: Nine Questions with “Unicorn Whisperer” Madhavan Ramanujam

  • Unlock the full potential of 5G

    Blog post

    March 05, 2019

    5G Marketing, Pricing, and Sales Excellence

  • It’s Not Easy Being Green_The Challenge of Monetizing Sustainable Packaging

    Blog post

    December 19, 2018

    It’s Not Easy Being Green: The Challenge of Monetizing Sustainable Packaging

  • Success

    Blog post

    July 18, 2018

    The 5 Pricing Models Companies Need to Consider When Innovating

  • MonetizingPharma

    Simon-Kucher Perspectives

    March 13, 2018

    Monetizing Innovations in the Pharma and Biotech Industry

  • Stepping down value to enhance TopLine Power®

    Blog post

    August 17, 2017

    Stepping Down Value to Enhance TopLine Power®

  • pricing for growth - simon-kucher

    Simon-Kucher Perspectives

    June 26, 2017

    Pricing for Growth in Wealth Management

  • Innovation in biotech

    Blog post

    June 23, 2017

    Differing Priorities: Spurring Innovation Versus Rewarding It

  • Consumer insights - Simon-Kucher

    Simon-Kucher Perspectives

    March 10, 2017

    Consumer Insights – Product Innovation

  • new products

    Blog post

    September 09, 2014

    Why Do Most New Products Fail?

  • successful innovations - simon-kucher

    Blog post

    July 29, 2016

    The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy

  • why did google glass fail - simon-kucher

    Blog post

    December 03, 2016

    The Reason Google Glass Failed That No One Is Talking About

  • Profitable Innovation

    Book

    September 16, 2016

    Profitable Innovation – Free Download

  • Video

    September 14, 2016

    Focus Area: Innovation and Implementation

  • Video

    September 14, 2016

    Growth vs. Profit: Georg Tacke Talks About the Right Innovation Process

  • Monetizing Innovation

    Book

    June 02, 2016

    Monetizing Innovation

 

Looking for more information? Get in touch with our experts.

 

Contact Us

 

Capabilities

  • Simon-Kucher Engine
  • Simon-Kucher Elevate
  • Marketing
  • Pricing
  • Sales
  • Strategy

Industries

Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure

Simon-Kucher

  • Contact
  • About
  • Resources
  • Careers
  • Webinars
  • Events

Copyright © 2022. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
swiping bank card
Sales
Digitalization
Digital

Featured

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.