The “Tariff-y-ing” New Normal

By Vincent Duong and John Bailey

It appears that every day there are new US tariffs being imposed on trading partners worldwide, and it can scare both...

Future-proof telco marketing

By Dr. Ekkehard Stadie and Martin Deutschenbaur

1. Define why and how customers should buy your services in 2022 Certain consumer segments now see telco companies solely as...

Sales Are Dead, Long Live Alexa?

By Othmar Schwarz

Does the increasing digitalisation of industrial companies mean conventional sales approaches are obsolete? If you believe...