Travel and tourism are among the most competitive and dynamic industries. As one of the pioneers of digitalisation, travel has led the way in personalised marketing, dynamic pricing and the development of innovative business models such as Uber, Airbnb and booking.com.

Simon-Kucher has a worldwide team focusing on travel, tourism and leisure, with over 3 decades’ experience in the industry. We help businesses bring innovation to their product, marketing, price and proposition for strong top-line growth in this heavily competitive market. We deliver pragmatic solutions that are adaptable to changing market conditions. That ensures that our clients can nimbly adjust their strategies and ensure long-term growth.

Our projects for travel, tourism and leisure clients include:

  • Redesigning product architecture to be more tiered and differentiated, whether for airline fares, train tickets, coaches or hotel room rates
  • Developing digital interfaces (web or mobile app) to maximise cross-selling and upselling through clever marketing and pricing based on buyer psychology and behavioural economics
  • Developing effective loyalty schemes that maximise CLTV and drive incremental revenue growth and make the first step to a more personalised experience in terms of product delivery & price
  • Developing and implementing dynamic pricing systems and algorithms to change prices on a daily basis accounting for market dynamics and competitive intensity
  • Designing the right revenue management processes, culture and organisational structures to maximise revenue growth
  • Designing actionable customer segmentation models to drive marketing activities and maximise Customer Lifetime Value (CLTV)
  • Developing channel strategies to increase effectiveness of direct channels while optimising usage of third-party channels such as aggregators where they are most needed
  • Optimising promotional activities throughout the year, and using personalised information to better tailor promotions across the customer journey
  • Developing marketing effectiveness strategies

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