"The engagement has far exceeded our expectations. The outputs are being used holistically to inform our marketing strategy as well as our product and user experience roadmaps going forwards."

Karl Varsanyi, Chief Product and Experience Officer at Shipt
Hailey Gabriel, Chief of Staff to the Chief Product and Experience Officer

"Your analysis, output and execution reflected the very best of Simon-Kucher's brand and reputation. I look forward to continuing our partnership."

Head of Marketing, Agricultural Products Company, Western Europe

"Simon-Kucher was a great partner during our research phase. We appreciated their support, expertise and partnership throughout the process of developing Uber Rewards."

Barney Harford
Former COO, Uber

"The pricing and packaging work Simon Kucher did for us was game changing, up there with the most successful projects we've ever done here at Eventbrite."

Nels Gilbreth
Head of commercial strategy, Eventbrite

Simonkucher : Marketing

At Simon-Kucher, we see marketing as the bridge that links strategic goals to tangible results. We help our clients to find the right products for their customers – and the right customers for their products.

Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioural economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.

Marketing issues are rarely standalone problems. We link marketing to the general business strategy and the revenue model. Besides, all products and services of course need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.

Get in touch with our marketing experts in your industry and region.