Securing profitable growth in light of evolving procurement dynamics for drugs
In the recent years, procurement is in primary focus for cost containment in healthcare, both for payers and for providers. Manufacturers are frequently facing complex buying centers, including professional purchasers and standardized customer demands.
Tenders have become a key lever in this regard, becoming standard practice in a variety of therapeutic settings. Products and services are being be-bundled and considered in isolation, resulting in cherry-picking and restrictions for premium products, as well in an increased transparency of price across organizations and markets.
In order to ensure profitable growth, Life Sciences players need to proactively approach tender management as a whole. This webinar series hosted by Simon-Kucher & Partners will focus on the key pillars to achieve Tender Excellence in pharmaceutical companies. Tender management experts will:
- Present view on tender landscape evolution in healthcare and suppliers’ challenges
- Introduce key elements of Tender Excellence
- Share general concepts and best practice case examples