How to Master Servitization & Service Pricing
Competition and commoditization in both B2B and B2C industries is intensifying and companies are turning to services to differentiate their offer, deepen relationships with customers and combat stagnant growth. This pivot has been exacerbated by digital technology, enabling companies to connect with customers in real-time, become a part of their everyday processes and add value in a tangible manner.
While the shift has been a major growth driver in a number of industries, it does not come easy. Effective servitization requires heavy data analytics, customer research and prioritization. In this webinar, you will learn how best-in-class service organizations micro-segment their customers to identify needs, design service offers to meet those needs and define a service pricing strategy to create an effective cross-sell / up-sell path to drive monetization.