Kazuto Yamashiro is Partner at Simon-Kucher & Partners, based in the Tokyo office.
He has many years of experience providing strategy and pricing consulting services to B2B and B2C companies.
Kazuto has expertise in developing corporate and marketing strategies including price and trade-term optimization and sales efficiency improvement.
Before Simon-Kucher, he worked for several international consulting firms as well as an investment bank. During his time as a director of a global company, Kazuto focused on marketing and business development.
He holds an MBA from the William E. Simon Graduate School of Business Administration at the University of Rochester.
Kazuto publishes in major business magazines, such as Nikkei Business, and industry journals, such as International Pharmaceutical Intelligence. He also gives lectures at various marketing seminars and conferences.