Lorenzo Busca is a Director at Simon-Kucher & Partners and he is responsible for the Corporate Banking practice in the Milan office.
His experience primarily focuses on strategic pricing models, commercial portfolio optimization, needs-based customer service models, marketing analytics, pricing, and risk modelling.
Lorenzo has worked with Italian and European financial institutions by helping them improve their efficiency in the pricing process, client segmentation, and salesforce preparation.
Lorenzo holds a Master of Science in Corporate Finance and Financial Markets from the University of Pisa, where he graduated magna cum laude with a thesis on "Outward FDI of Chinese firms and the Eclectic (OLI) Paradigm – Evidence from Italy".
Lorenzo also studied at the Sant’Anna School of Advanced Studies in Pisa, where he graduated with honours in Economics.
TopLine Power®: This is what Simon-Kucher is all about. We help our clients grow their revenues and profits by optimizing their monetization, sales, marketing, and product pricing strategy. Find out more about us in our new corporate video!
During the past two years, 65% of the companies claim to have experienced higher price pressure. However, only 12% consider price to be the biggest profit driver. How to drive growth without destroying value? And how to extract better margins from our sales? For companies operating in the volatile economic context of Latin American countries, the answer lies in TopLine Power®.
Learn how to leverage unicorn monetization strategies to accelerate growth – from business model re-design and pricing innovations to loyalty program design. That is what Simon-Kucher has assisted 30+ unicorns with, including Uber, Asana and Eventbrite – in short, boosting their topline. The Nordic TopLine Power Conference 2019 brings world class experts under one roof to discuss what unicorns are doing differently and what established companies can learn from them.
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing
How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable business is much more than one great idea. Learn more about why a clever monetization strategy is a key element to unicorn
Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.