How to innovate like a startup
Blog post
What It Really Means to Innovate Like a Startup
MonetizingPharma
Simon-Kucher Perspectives
Monetizing Innovations in the Pharma and Biotech Industry
AskThePayer
Blog post
Digital Pill Excitement: Do Payers Share the Same Sentiment?
Banking - simon-kucher
Blog post
Adapt to the New Regulations, Develop Innovative Products, but Also Consult Your Clients!
Pricing an innovation in the automotive industry – putting price before the innovation pays off
Blog post
Pricing an innovation in the automotive industry – putting price before the innovation pays off
monetizing innovation in the financial industry
Blog post
Three Crucial Factors of Successfully Monetizing Innovation in the Financial Industry
Taking Companies to the Next Level: Unicorns
Blog post
Taking Companies to the Next Level: Nine Questions with “Unicorn Whisperer” Madhavan Ramanujam
Unlock the full potential of 5G
Blog post
5G Marketing, Pricing, and Sales Excellence
It’s Not Easy Being Green_The Challenge of Monetizing Sustainable Packaging
Blog post
It’s Not Easy Being Green: The Challenge of Monetizing Sustainable Packaging
Stepping down value to enhance TopLine Power®
Blog post
Stepping Down Value to Enhance TopLine Power®
pricing for growth - simon-kucher
Simon-Kucher Perspectives
Pricing for Growth in Wealth Management
Innovation in biotech
Blog post
Differing Priorities: Spurring Innovation Versus Rewarding It
Consumer insights - Simon-Kucher
Simon-Kucher Perspectives
Consumer Insights – Product Innovation
new products
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Why Do Most New Products Fail?
successful innovations - simon-kucher
Blog post
The Story of Optimizely: Elevating Your Small Business Using Pricing Strategy
product innovation misconceptions
Blog post
Attention entrepreneurs! Stop believing these five product innovation misconceptions
underpriced hit product - simon-kucher
Blog post
Your New Hit Product May Be Underpriced
successful innovations - simon-kucher
Blog post
What Managers Have to Factor In to an Innovation Process – Part II
tale of two cars - simon-kucher
Blog post
Monetizing Innovation: A Tale of Two Cars
why did google glass fail - simon-kucher
Blog post
The Reason Google Glass Failed That No One Is Talking About
successful innovations - simon-kucher
Blog post
What Managers Have to Factor In to an Innovation Process – Part 1
Profitable Innovation
Book
Profitable Innovation – Free Download
Video
Focus Area: Innovation and Implementation
Video
Growth vs. Profit: Georg Tacke Talks About the Right Innovation Process
Flavors of monetizing innovation failure
Blog post
There Are Only Four Flavors of Monetizing Innovation Failure
Classic feature shock
Blog post
Verdict: Classic "Feature Shock"
Monetizing Innovation
Book
Monetizing Innovation