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A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

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Insights - Travel, Tourism, Leisure

Resources Menu

  • Overview
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Blog post

July 23, 2020

“Staycations” on the Rise: New Survey about Travelling and Tourism in the Time of Corona

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Blog post

July 22, 2020

Leisure and Tourism: “How Effectively Businesses Are Rebounding Depends on How They Adjust to Changes”

Empty airport departure lounge

Blog post

April 23, 2020

Nine Action Points for Travel Companies to Respond to COVID-19

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Blog post

April 22, 2020

Commercial Response Strategy for the Travel Industry During the First Stage of the COVID-19 Crisis

COVID-19 and Airlines

Blog post

March 26, 2020

COVID-19 and Airlines - Start planning for recovery now

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Blog post

March 09, 2020

Coronavirus Impact: How Should Industries Respond to COVID-19?

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Blog post

October 28, 2019

How to Personalize your Personalization Strategy

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Simon-Kucher Perspectives

May 15, 2019

Airline Fare Families and Beyond - Untangle Fare Architectures and Improve Monetization Capabilities

aerospace

Simon-Kucher Perspectives

September 06, 2018

TopLine Power® in Aerospace and Defense

Video

September 03, 2018

Dynamic Pricing in a Digital World

Digitalization in the travel industry

Blog post

September 19, 2017

Digitalization in the Travel Industry

Sales and Marketing organization design

Success story

July 18, 2017

Designing Organizational Structure for Sales and Marketing

Global Pricing Study 2012 key results

Simon-Kucher Perspectives

November 22, 2016

Global Pricing Study 2012

 

Looking for more information? Get in touch with our experts.

 

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Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
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Digitalisation

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Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.