Shape
Simon-Kucher & Partners
Contact Us
About
About Us
Heritage
Leadership
Partners
Newsroom
Global Offices
Capabilities
Simon-Kucher Digital
Marketing
Pricing
Sales
Strategy
Insights
Latest Insights
Strategic Insights
Industry Insights
Videos & more
Industries
Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure
Events
Webinars
Events
Careers
Why Simon-Kucher?
Working with Us
Work and Life
Your Career
Join Us
Recruiting Contacts
Recruiting Events
People & Stories
Contact Us
Data Privacy
Imprint
Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Contact Us

Main navigation

  • About
    • About Us
    • Heritage
    • Leadership
    • Partners
    • Newsroom
    • Global Offices
  • Capabilities
    • Simon-Kucher Digital
    • Marketing
    • Pricing
    • Sales
    • Strategy
  • Industries
    • Automotive
    • Banking & Financial Institutions
    • Business Services
    • Chemicals & Materials
    • Construction
    • Consumer & Retail
    • Electronics & Semiconductors
    • Energy & Utilities
    • Healthcare & Life Sciences
    • Industrial Goods & Machinery
    • Insurance
    • Logistics & Distribution
    • Media & Entertainment
    • Private Equity & Venture Capital
    • Public & Social Sector
    • Software, Internet, Tech
    • Telecommunications
    • Travel, Tourism, Leisure
  • Insights
    • Latest Insights
    • Strategic Insights
    • Industry Insights
    • Videos & more
  • Events
    • Webinars
    • Events
  • Careers
    • Why Simon-Kucher?
    • Working with Us
    • Work and Life
    • Your Career
    • Join Us
    • Recruiting Contacts
    • Recruiting Events
    • People & Stories
  • Contact Us
  • Data Privacy
  • Imprint
    • GlobalGlobal | EN
    • AustraliaAustralia | EN
    • BelgiumBelgium | EN
    • BrazilBrazil | PT
    • ChinaChina | ZH
    • FranceFrance | FR
    • GermanyGermany | DE
    • ItalyItaly | IT
    • JapanJapan | JA
    • NetherlandsNetherlands | EN
    • NordicsNordics | EN
    • PolandPoland | PL
    • SingaporeSingapore | EN
    • SpainSpain | ES
    • SwitzerlandSwitzerland | DE
    • TurkeyTurkey | TR
    • UAEUAE | EN
    • UKUK | EN
    • USUS | EN

Healthcare Insights, January 2020

Resources Menu

  • Overview
  • Latest Insights
  • Strategic Insights
  • Industry Insights
  • Videos & more

Share:

  • Facebook
  • Twitter
  • LinkedIn
  • Print this page

 

Healthcare Insights
A publication for the clients of Simon-Kucher & Partners
2020 - Volume 12, Issue 1
Featured Insights
Comprehensive commercial alignment Comprehensive Commercial Alignment: The Key to Brand Forecast Accuracy

Actual sales miss the revenue forecast by an average of 50 percent - an alarming number. What can pharmaceutical companies do to achieve their desired commercial performance and improve forecast accuracy? Nick Keppeler and team present four key drivers for long-term commercial success in their "Prescribing Epicenter" model. More ►
ATU status in France ATU in France: The Case for Early Consideration in Local and European P&MA Strategy

The Temporary Authorization for Use (ATU) program allows access before completion of P&R negotiations. However, the program is undergoing significant changes in France - particularly in terms of eligibility criteria. In this article, Diane Cosset and team discuss how to effectively integrate ATU into a European P&MA strategy. More ►
Key Account Management Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

The market environment for pharmaceutical companies is constantly changing, requiring a new approach to key account management (KAM). In this article, Raf Onclin and team present five measures to make use of revenue potential and drive growth in current market dynamics by improving KAM. More ►
Market Access Excellence (MAXX) Scorecard:
A self-assessment for Simon-Kucher's clients
Your Market Access and Pricing (MAP) function plays a pivotal role in a product’s success. Test your MAP with our MAXX Scorecard.

P&R Briefs
USA
France
Spain
Switzerland
UK
Japan
China
Brazil
 
Upcoming Events
Annual European MedTech Strategy Forum
February 11, Zurich: Looking for exclusive insights, practical approaches, and best practices on new revenue models?
Register for the Annual MedTech Strategy Forum now!

 June 23-24, Amsterdam: Europe’s biggest top-line-focused event is approaching. Ready to unveil growth opportunities?
Join us at TopLine 2020!
New Offices and Colleagues
The Simon-Kucher growth story continues. Discover our new offices in Chicago and Boston and get to know our new colleagues: Simone Seiter, Dr. Wolfram Lux, Henrik Hedstorm, and Sabrina Salomon.
Global Presence
Our Life Sciences division operates from 20 offices worldwide. Click on the map below to learn more!

 

Looking for more information? Get in touch with our experts.

 

Contact Us

 

Download the Complete Newsletter

Capabilities

  • Overview
  • Strategy
  • Marketing
  • Pricing
  • Sales
  • Digitalisation

Industries

Automotive
Banking & Financial Institutions
Business Services
Chemicals & Materials
Construction
Consumer & Retail
Electronics & Semiconductors
Energy & Utilities
Healthcare & Life Sciences
Industrial Goods & Machinery
Insurance
Logistics & Distribution
Media & Entertainment
Private Equity & Venture Capital
Public & Social Sector
Software, Internet, Tech
Telecommunications
Travel, Tourism, Leisure

Simon-Kucher

  • Contact
  • About
  • Resources
  • Careers
  • Webinars
  • Events

Copyright © 2021. Simon-Kucher & Partners        Imprint        Data Privacy

LinkedIn   Facebook    Twitter   Instagram    youtube

Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
swiping bank card
Sales
Digitalization
Digitalisation

Featured

brochure
Company brochure: "Your Roadmap to Profitable Growth"

Gaining TopLine Power® through pricing, marketing and sales.

Featured

Topline 2020 Banner
TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing…

Simon Kucher Unicorn
We Are the Unicorn Advisers

How are unicorns able to grow their business to a valuation of over one billion dollars? The recipe to a profitable…

Surviving the resurgent crisis with commercial agility
Surviving the resurgent crisis with commercial agility

The one trait that will separate the winners from the rest in this crisis is what we call commercial agility: the ability…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Pricing is a game of intelligence. Ready to start playing it? Then download our free ebook A Practical Guide to Pricing now! It discusses the many reasons why pricing is important, and share expert insights and tips for overcoming the top pricing challenges.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

people pointing at screen
Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

man waiting in subway with tablet
Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.