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Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Promotional Pricing

Resources Menu

  • Overview
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Blog post

January 29, 2020

Promotion Effectiveness: How to Fix the 30 Percent of Value-Destroying Promotions

Sympathetic Pricing

Blog post

January 22, 2018

Sympathetic Pricing: Create Brand Supporters

Muslim woman shopping

Blog post

November 15, 2019

The 7 Drivers of Effective Sales Promotions

Sale percentage sign with man's hand on calculator

Blog post

October 07, 2019

How to Best Measure Promotional Effectiveness: Everything You Need to Know for Calculating Promotion ROI

  • cans

    Blog post

    February 26, 2021

    Promotion Effectiveness: How Do Promotions Change Shopper Behavior in the Long Term?

  • A woman choosing item in supermarket

    Blog post

    November 30, 2020

    5 Rules for Producers and Retailers to Jointly Build Customer-centric Promotions

  • A man using smartphone

    Blog post

    November 23, 2020

    Global Black Friday Forecast: “Retailers need to pull spontaneous shoppers to their online shops”

  • Teens using tablet

    Blog post

    August 26, 2020

    Digital Promotions: Advantages of Promotion Database Management

  • Young couple talking to a businesswoman

    Blog post

    December 03, 2019

    Acquiring New Customers: Myths in Banking

  • Black Friday Shopping Bags

    Blog post

    November 28, 2019

    Black Friday Discount Strategy: 3 Takeaways for Retailers

  • Video

    January 10, 2019

    3 Key Factors for Optimizing Your Promotions Strategy

  • retail

    Success story

    March 31, 2017

    System-based Markdown Pricing to End Up with Profit-optimal Closing Stocks

  • restaurants

    Success story

    March 31, 2017

    New Pricing Concept to Improve Profitability While Reaching Growth Targets

  • retail

    Success story

    March 30, 2017

    Analytically-based Promotion Strategy to Improve Revenue and Profit

  • Ringing up higher profits

    Simon-Kucher Perspectives

    November 22, 2016

    Ringing Up Higher Profits

 

Looking for more information? Get in touch with our experts.

 

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Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

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Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.