Alix Nepveux is a Senior Director at the Paris office.
After a first experience at Simon-Kucher as Consultant, Senior Consultant then Manager, Alix participated in the launch of Buffalo Burger, a young downtown chain of the Buffalo Grill group. She returned to Simon-Kucher one year and a half after, with this additional operational experience.
Alix has acquired an in-depth knowledge in the construction of marketing and business models, customer segmentation, portfolio and range structuring up to price optimisation.
She is a graduate of ESCP Europe and has a major in Strategic Marketing from the University of San Andres (Buenos Aires).