Simon-Kucher works closely with chemical and materials companies in developing and implementing pricing and sales strategies. In an industry where many products are commodities and price is largely determined by market supply and demand, establishing superior pricing approaches is crucial. We help our clients navigate global markets, while providing valuable input on the setting of targets, the pricing of new products and innovations, and the implementation of pricing differentiation strategies. In sales, we assist clients manage large account negotiations and develop sales strategies, structures, processes, and governance to make their sales organization more effective. Our team of pricing professionals has experience from more than 150 pricing projects in the chemicals sector and many other projects in downstream industries.