Simon-Kucher has advised many of the largest firms in the software, internet and tech industries around the world. We also maintain strong relationships with the technology practices at top venture capital and private equity firms, helping the next generation of industry leaders.


Our global software team provides comprehensive strategy, marketing and sales guidance to support our clients' growth ambitions. We have helped them with packaging strategy, transitioning to new monetisation or licensing models, new product launch strategy, discounting guidelines, customer retention, channel partner program design and sales force effectiveness.

In the past three years alone, our software industry consulting practice has completed over 100 engagements worldwide. Our clients benefit from our rich collection of industry benchmarks, our mix of consulting and industry veterans and our extensive experience with all kinds of projects.

Internet and Tech

Simon-Kucher has worked with a number of leading online businesses that sell directly to consumers or leverage consumer traffic to sell to other businesses. We understand the market pressures and the rapidly changing competitive environment in this industry, with its low barriers to entry. We also understand that online companies have a unique opportunity to track customer behaviour and monetise that information to provide a better user experience and extract premium product value.

Our work with these clients has included packaging strategy, optimising monetisation models, new product launch strategy, value-based customer segmentation, customer loyalty and retention, and online and direct sales support.

Software, Internet, Tech Experts

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