Consumer insights - Simon-Kucher

Research Paper

Consumer Insights – Leveraging Behavioral Psychology

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Inside this issue you will find:

  • How effective portfolio design can help you attract new customers and upsell existing ones
  • Steinway CMO Darren Marshall discusses the iconoic brand's vision for connecting with its consumers
  • Pricing 2.0: How to factor the irrational aspects of consumer decision making and other behavioral elements into your pricing

and more....

 

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