Pénélope Büsch


Pénélope is a Manager in Simon-Kucher’s Digital practice and works in the Cologne office.

She has over five years of consulting experience and helps her clients to sustainably drive growth at digital touchpoints and increase customer retention.

At Simon-Kucher, Pénélope has worked with leading global players on a broad range of strategy, marketing and sales topics such as eCommerce growth hacking strategy, channel optimization, loyalty strategy and program development. Her project experience covers a wide range of industries, including consumer goods and retail, energy and healthcare.

Pénélope earned her MSc in Strategic Management from Erasmus University Rotterdam and her BSc in International Business from Maastricht University.