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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

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Insights - Healthcare & Life Sciences

Resources Menu

  • Overview
  • Latest Insights
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Healthcare Banner Image

Blog post

April 20, 2022

The Three Key Drivers that are Shaping China’s Cell and Gene Therapy Industry

blog header image laboratory

Blog post

April 07, 2022

Cell and Gene Therapies: Six Steps to Prepare for Launch

healthcare

Blog post

March 21, 2022

Evolving Distribution Channels: How Consumer Healthcare Companies Can Continue Using the Brick-and-mortar Pharmacy Channel Effectively and Efficiently

medicine

Blog post

March 16, 2022

Commercial Agenda 2022 and Beyond: It’s Time to Evolve and Revolutionize

meeting

Blog post

March 16, 2022

Digital HCP and Payer Engagement: Time for Biopharma to Level Up

medicine

Blog post

March 14, 2022

Bracing for Volume-Based Procurement in China

Healthcare

Blog post

February 15, 2022

Cell & Gene Therapy: Curing the "Incurable"

mind

Blog post

February 10, 2022

Payers are People too: Harnessing Behavioral Economics to Improve P&MA Strategy

US PR brief

Blog post

January 13, 2022

US Health Policy Update: Important Provisions of the Build Back Better Act

UK PR brief

Blog post

January 13, 2022

Consolidation of Sub-National Commissioning in the UK

UK PR brief

Blog post

January 13, 2022

UK: National Level Healthcare Changes

spain PR briefs

Blog post

January 13, 2022

Funding for Early Innovation Drugs Slows Down in Spain

Netherlands PR brief

Blog post

January 13, 2022

MEB-ZIN Parallel Procedure: Optimizing Market Access in the Netherlands

China PR brief

Blog post

January 13, 2022

China Implements Dual-Channel Policy to Improve Patient Access to Drugs

Chile PR briefs

Blog post

January 13, 2022

Chile: New Laws and Regulations Controlling Pharmaceutical Drug Prices

Argentina PR brief

Blog post

January 13, 2022

How Hyperinflation Affects the P&MA Strategy of Innovative Drugs

flag

Blog post

January 11, 2022

China Commercial Health Insurance Opportunities

money

Blog post

January 11, 2022

2022 China MedTech Industry Outlook

health

Blog post

January 11, 2022

Shifts in Provider Reimbursement and How Manufacturers Should Respond

marbles

Blog post

January 11, 2022

What Physics Teaches Us About Provider Based Contracting for Pharmaceuticals

a crowd

Simon-Kucher Perspectives

January 07, 2022

Population Health 2022 Onwards: The Growth of Population Health in Europe

lightbulb

Blog post

November 12, 2021

Diagnostics Revenue Model (R)evolution: How Dx Companies Master Strategy and Operations to Make Innovative Revenue Models a Success

online retail

Blog post

November 08, 2021

Amazon Pharmacy: Potential Launch Would Have Substantial Impact Across Europe

shopping cart

Blog post

October 26, 2021

CHC Expert Study: Digital Trends Overwhelmingly Perceived as Opportunities, not Risks

medtech

Blog post

September 16, 2021

From Product Supplier to Solution Provider: How 2 Medtech Firms Accomplished the Transformation

medicine

Blog post

August 12, 2021

Lack of Top-line Activities in Consumer Healthcare Impedes Coping with Inflation

lab

Blog post

August 03, 2021

The Pioneer’s Burden: Maximizing the Value Of Paradigm-Shifting Innovations

tt

Blog post

July 27, 2021

Is Animal Health Ready for Specialty Care?

doctor advising

Blog post

July 22, 2021

Embracing the Change: China Commercial Health Insurance Opportunities

medicine

Blog post

July 15, 2021

Embracing the Change: Accessing Rare Disease Patients in China

head

Blog post

July 13, 2021

How to Avoid the Hazards of Hospital Pricing

city

Blog post

July 13, 2021

Mitigating NHI Price Erosion in Japan

Mexico PR blog header

Blog post

July 13, 2021

Changes in the Mexican Healthcare System: Striving to Increase Public Access for High-Cost Drugs

Spain PR blog header

Blog post

July 13, 2021

What Will Be the Impact of the New IPT Consolidation Plan on P&MA in Spain?

ww

Blog post

July 13, 2021

How digital health offerings can promote behavioral changes with effective UX design

France PR header

Blog post

July 13, 2021

New “Accord Cadre” finally released by the CEPS in France

head

Blog post

July 13, 2021

Patient Advocacy Groups – Key Support System When Planning the Launch of an Orphan Drug in Brazil

text header

Blog post

July 06, 2021

From Product Supplier to Solution Provider: How MedTech Firms Start Their Transformation Journey

medTech

Blog post

June 25, 2021

From Product Supplier to Solution Provider: How MedTech Firms Can Master This Transition

working

Blog post

June 18, 2021

From Product Supplier to Solution Provider: Why MedTech Companies Need to Act Now!

interview

Blog post

May 28, 2021

TopLine 2021 Life Sciences: Innovation and Transformation in Healthcare

medicine

Blog post

May 19, 2021

Embracing the Change: Strategizing on Volume-based Procurement in China

healthcare

Blog post

March 15, 2021

ATMPs – Prepare for Successful Access in a Changing Environment

Looking at a computer

Blog post

March 15, 2021

How Telehealth Providers Can Crack the Monetization Code – Learnings from Asia

studies

Blog post

February 25, 2021

Digital Healthcare: How Life Sciences Companies can Leverage the “New Normal” in Digital Engagement

diagnostics

Simon-Kucher Perspectives

February 17, 2021

Successfully Monetizing Diagnostic Innovation

drugs

Blog post

February 16, 2021

Embracing the Change: Revisiting Simon-Kucher 2020 China NRDL Predictions

drugs and pricing

File

Joint HTA and Drug Pricing Collaborations in the EU

UK flag medical

Blog post

January 05, 2021

NICE’s Highly Specialized Technologies

UK pr brief

Blog post

January 05, 2021

NICE Health Technology Evaluation Methods Review

UK pr brief

Blog post

January 05, 2021

“COVID-friendly” Cancer Treatments – What Will Be the Lasting Impact of Interim Access?

India pr brief

Blog post

January 05, 2021

Will Patented Drugs Be Included in the Revised National List of Essential Medicines (NLEM) and Subject to Price Control?

Canada pr brief

Blog post

January 05, 2021

PMPRB Strips Off Stringiest Policies Initially Proposed

Argentina pr brief

Blog post

January 05, 2021

Are We Nearing the End of Free Drug Pricing in Argentina?

Pharmacist looking for a medication

Blog post

November 30, 2020

8 Dos and Don’ts of Tender Strategy and Execution in Pharma

labyrinth

Simon-Kucher Perspectives

November 11, 2020

Successfully Commercializing Orphan and Ultra-Orphan Drugs

Pills on Chinese yuan background

Blog post

November 09, 2020

Embracing the Change: 2020 China NRDL Outlook

paper plane flying into virus

Blog post

November 06, 2020

Commercial Agility: How the Healthcare Industry is Responding to the COVID-19 Crisis

Medical ampoules

Blog post

November 03, 2020

5 Strategies to Make Innovative Diagnostic Biomarkers a Success

A woman in a research laboratory

Blog post

October 09, 2020

5 Key Success Factors for Accessing the Market with Companion Diagnostics

Video

October 05, 2020

CDMOs: A Value-based Approach to Pricing!

A woman in a laboratory

Blog post

October 05, 2020

China Medtech Industry: Trends and Recommendations

digital pill etectRX

Blog post

September 28, 2020

Ambitious Vision for Digital Medicine: Interview with etectRx CEO Valerie Sullivan

cat

Simon-Kucher Perspectives

September 21, 2020

Animal Health: TopLine Power® Survey

A hand holding an earth sphere

Blog post

September 21, 2020

International Reference Pricing: A Five-Step Strategic Approach

Surgeon working

Blog post

September 15, 2020

5 Key Success Factors for Monetizing Digital Diagnostic Solutions

Production of medicines

Blog post

August 24, 2020

COVID-19: How CDMOs Can Overcome Their 2 Key Commercial Challenges

American and European flag

Blog post

June 30, 2020

Seven Secret Ingredients for Successfully Launching and Commercializing a Biopharma’s First Drug in Europe

compass with opportunity

Blog post

June 30, 2020

Opportunities and Challenges in China’s Reimbursement Landscape

sjopping cart on laptop

Blog post

June 30, 2020

Online Shopping in the Consumer Healthcare Sector: What Consumers Want and What Deters Them

woman looking for product in supermarket

Blog post

June 30, 2020

Consumer Healthcare: How to Drive Profitable Growth Through Optimized Gross-to-Net Management

UK PR Brief

Blog post

June 29, 2020

P&MA Planning in Light of NICE Reforms

Japan PR Brief

Blog post

June 29, 2020

Will Japan’s MHLW be Able to Conduct the 2021 NHI Price Revision Despite the Novel Coronavirus Outbreak?

China PR Brief

Blog post

June 29, 2020

NRDL Update Mechanism in Transformation

Brazil PR Brazil

Blog post

June 29, 2020

How the Brazilian Private Sector is Adopting Innovative Contracting to Enable Sustainable Access Solutions

two pharmasists talking

Blog post

June 23, 2020

Spotlight COVID-19: How Digitally Ready are Sales Organizations in CHC?

10 Tactical Pricing and Contracting Measures to Maximize COVID-19 recovery in MedTech

Blog post

June 04, 2020

10 Tactical Pricing and Contracting Measures to Maximize COVID-19 recovery in MedTech

Doctor working with futuristic computer interface

Blog post

May 20, 2020

COVID-19: 7 Steps to Reshape Disrupted Customer Engagement Models in Life Sciences

Overcoming New Challenges in Biopharmaceutical Launch Strategies amid COVID-19

Blog post

May 06, 2020

Overcoming New Challenges in Biopharmaceutical Launch Strategies amid COVID-19

A lab with ten people could process 500,000 samples a day

Blog post

May 05, 2020

Unlocking COVID-19 Diagnostic Testing Bottlenecks: Interview with Oguzhan Atay from BillionToOne

Biopharma Brands for the World Post COVID-19

Blog post

April 21, 2020

Preparing your Biopharma Brands for the World Post COVID-19

Transition in Time-Lapse: Revamping the Medtech Sales Model in Light of COVID-19

Blog post

April 14, 2020

Transition in Time-Lapse: Revamping the Medtech Sales Model in Light of COVID-19

Eight Predictions for the Post-COVID-19 Healthcare World

Blog post

April 13, 2020

Eight Predictions for the Post-COVID-19 Healthcare World

COVID-19: What Risks for Pharma Commercialization?

Blog post

April 09, 2020

COVID-19: What Risks for Pharma Commercialization?

Blog_Covid_diagnostics_post

Blog post

April 02, 2020

COVID-19 as a Catalyst for a New Era in Diagnostic Testing

medical device

Blog post

March 31, 2020

Triage for a Turnaround: A Medtech Action Plan for COVID-19 Response

Man and woman in a drug store

Blog post

February 20, 2020

Price Pressure and Failed Price Increases: Why CHC Companies Need to Stop Price Wars

healthcare

Blog post

January 31, 2020

Digitalization in Healthcare: Trends and Challenges in 2020

A highway signboard showing different paths

Blog post

January 24, 2020

ATU in France: The Case for Early Consideration in Local and European P&MA Strategy

Woman holding digital medical devices globe

Blog post

January 23, 2020

The Spanish Ministry of Health Has Published an Action Plan to Promote the Use of Generics and Biosimilars

Woman holding digital medical devices globe

Blog post

January 23, 2020

Outcomes-based Agreements

Woman holding digital medical devices globe

Blog post

January 23, 2020

Changes to nATU Program

statistical forecast

Blog post

January 16, 2020

Comprehensive Commercial Alignment: The Key to Brand Forecast Accuracy

Woman holding digital medical devices globe

Blog post

January 16, 2020

Current Status and Future Developments in Innovative Therapy Funding in Switzerland

Woman holding digital medical devices globe

Blog post

January 16, 2020

Potential Rule Changes in the 2020 NHI Price Revision

Woman holding digital medical devices globe

Blog post

January 16, 2020

2019 NRDL Price Negotiations Concluded with 70 Drug Inclusions

Woman holding digital medical devices globe

Blog post

January 15, 2020

NHS England: Commercial Framework for 2020

woman holding digital globe with medical devices

Blog post

January 15, 2020

CMS Drug Price Negotiation: Is it Truly a Negotiation?

Chemicals

Blog post

December 20, 2019

“Only a Few Consumers Have Used Direct-to-Consumer Genetic Testing So Far”

Medical technologies

Blog post

December 20, 2019

Global Pricing Study 2019 - Focus Medtech: High Price Pressure, Limited Use of Digital Solutions

Different types of medicine

Blog post

November 27, 2019

Leveraging Experience from KOLS: Early Access Routes in Latin America

Puzzle of the national flags of the USA and EU

Simon-Kucher Perspectives

November 25, 2019

Seven Secret Ingredients for Launching and Commercializing a Biopharma’s First Drug in Europe

Tablet on a table

Blog post

November 21, 2019

Virtual Healthcare: Are Amazon and Other Tech Giants Taking Over the Industry?

Video

October 24, 2019

Unicorns: Up Close and Personal – 23andme

newspaper cutting

Blog post

October 10, 2019

Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

healthcare funding

Blog post

October 09, 2019

How P&MA Teams Can Prepare for the Digital Future

Amazon as an Online Pharmacy in Europe

Blog post

September 24, 2019

Amazon as an Online Pharmacy in Europe

Digital Bar graph

Blog post

August 09, 2019

Managing Revenue for Profitable Growth: Designing Trade Terms to Develop Trade Partners

Stethoscope combined with modernized medical equipment

Blog post

August 01, 2019

What Role Will Medtech Solutions Play in the Future?

Business documents on office table

Blog post

July 26, 2019

Managing Revenue for Profitable Growth: Optimizing Promotions on a Global Level

man looking at revenue

Blog post

July 19, 2019

Managing Revenue for Profitable Growth: Developing a Global Pricing Strategy

Digital Health

Blog post

June 19, 2019

Staying on Track: Action Items for Commercializing Digital Health

digital health

Blog post

June 14, 2019

Facing the Digital Revolution: Life Sciences Companies Invest into Digital Health Solutions

Digital Healthcare Interface

Blog post

June 07, 2019

Health Goes Digital: Why the Life Sciences Industry is Embracing Digitalization

doctor digital health

Blog post

May 29, 2019

Readjusting the German Regulatory Landscape for the Digital Health Revolution

CHC online devices success story

Blog post

May 15, 2019

Selling CHC Devices Online: A Success Story

Selling CHC Devices Online: Become an Ecommerce Champion

Blog post

May 07, 2019

Selling CHC Devices Online: Become an Ecommerce Champion

Shopping trolley

Blog post

April 30, 2019

Selling CHC Devices Online: the Opportunities and Risks

DTx West 2019: Moving from products to monetization

Blog post

March 11, 2019

DTx West 2019: Moving from Products to Monetization

International price referencing for Medicare Part B: What would be the impact on top Medicare Part B drugs by spend?

Blog post

February 04, 2019

International Price Referencing for Medicare Part B: What Would Be the Impact on Top Medicare Part B Drugs by Spend?

Proposed Changes to Medicare Part D: Will Protected Classes Become a Little Less Protected to Lower Drug Prices?

Blog post

January 22, 2019

Proposed Changes to Medicare Part D: Will Protected Classes Become a Little Less Protected to Lower Drug Prices?

pills popping out of a bottle

Simon-Kucher Perspectives

September 06, 2018

The UK Cancer Drugs Fund

Monetizing Digital Therapeutics

Blog post

July 16, 2018

Monetizing Digital Therapeutics

Will Pharma be "Singing the Blues" or is it just "Fake News"?

Blog post

July 12, 2018

Will Trump’s Blueprint Have Pharma Singing the Blues or Is It Just Fake News?

Pharmind_news

Blog post

June 01, 2018

Pharmaceutical Industry: Organization of the Pricing and Market Access Function

MonetizingPharma

Simon-Kucher Perspectives

March 13, 2018

Monetizing Innovations in the Pharma and Biotech Industry

sales excellence - healthcare insights

Blog post

March 01, 2018

What Sales Champions Do Differently – 4 Key Success Factors

Healthcare Insights

Simon-Kucher Perspectives

February 02, 2018

Healthcare Insights, January 2018

HealthcareInsights

Blog post

February 02, 2018

Barbec(EU)’d Oncology Market Access – Part D(EU)x

HealthcareInsights

Blog post

February 02, 2018

Greater Reimbursement Opportunities for Innovative Therapies in China – An Analysis of 2017 National Drug Price Negotiations

Woman rising hand

Blog post

February 02, 2018

Will Health Insurers Cover Digital Pills?

Sales growth

Blog post

December 06, 2017

Tax Overhaul Creates Strategic Decision Point for US Life Science Companies

Digital Health Solutions

Simon-Kucher Perspectives

September 05, 2017

Monetizing Digital Health Solutions - An opportunity or burden for the industry?

Stepping down value to enhance TopLine Power®

Blog post

August 17, 2017

Stepping Down Value to Enhance TopLine Power®

Digitalization in the life sciences industry

Blog post

July 25, 2017

Digitalization in the Life Sciences Industry

HCI - Simon-Kucher

Simon-Kucher Perspectives

July 19, 2017

Healthcare Insights - July 2017

life sciences

Success story

July 17, 2017

Sales Force Optimization for Leading Manufacturer of Medical Devices

pharmacy

Success story

July 17, 2017

Sales-force Optimization for Large Global Pharmaceutical Company

healthcare products

Success story

July 10, 2017

Key Account Growth Strategy for Leading Healthcare Products Manufacturer

Innovation in biotech

Blog post

June 23, 2017

Differing Priorities: Spurring Innovation Versus Rewarding It

Winning Tenders

Blog post

May 24, 2017

Wising Up on Intelligence Gathering to Win Medtech Tenders

Medtech Barometer 2017

Simon-Kucher Perspectives

April 19, 2017

Medtech Barometer 2017

chc

Success story

March 31, 2017

Assess Commercial Viability of a Dual Brand Strategy for Branded CHC Manufacturer

chc

Success story

March 31, 2017

Annual Profit Impact of More Than USD 4m With Structured Value Pricing Approach for CHC Manufacturer

life sciences

Success story

March 30, 2017

Payer Contracting Framework for Global Pharma Player

chc

Success story

March 30, 2017

Optimized Trade Terms for Leading Consumer Healthcare Manufacturer

Healthcare insights

Simon-Kucher Perspectives

February 27, 2017

Healthcare Insights – Winter 2017

healthcare brand strategy

Simon-Kucher Perspectives

December 05, 2016

A Second Brand Strategy in the Healthcare Area

Why consumer healthcare companies need to look into European price management NOW

Simon-Kucher Perspectives

November 22, 2016

Why Consumer Healthcare Companies Need to Look Into European Price Management NOW

How to maximize the ROI of your trade investments

Simon-Kucher Perspectives

November 22, 2016

How to Maximize the ROI of Your Trade Investments

Global Pricing Study 2016 - Medtech industry focus

Simon-Kucher Perspectives

November 22, 2016

Global Pricing Study 2016 – Medtech Industry Focus

Global Pricing Study 2012 key results

Simon-Kucher Perspectives

November 22, 2016

Global Pricing Study 2012

FDA's breakthrough therapy designation

Simon-Kucher Perspectives

November 22, 2016

The FDA's Breakthrough Therapy Designation

consumer healthcare

Simon-Kucher Perspectives

October 07, 2016

Increasing Profits Through Structured Consumer Pricing

Three ways OTC manufacturers can boost their bottom-line

Simon-Kucher Perspectives

October 07, 2016

Three Ways OTC Manufacturers Can Boost Their Bottom Line

Video

September 14, 2016

Simon-Kucher Expert Talk: Drug Pricing and Market Access

 

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A Practical Guide to Pricing
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Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
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With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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