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A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Healthcare Insights, January 2020

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Healthcare Insights
A publication for the clients of Simon-Kucher & Partners
2020 - Volume 12, Issue 1
Featured Insights
Comprehensive commercial alignment Comprehensive Commercial Alignment: The Key to Brand Forecast Accuracy

Actual sales miss the revenue forecast by an average of 50 percent - an alarming number. What can pharmaceutical companies do to achieve their desired commercial performance and improve forecast accuracy? Nick Keppeler and team present four key drivers for long-term commercial success in their "Prescribing Epicenter" model. More ►
ATU status in France ATU in France: The Case for Early Consideration in Local and European P&MA Strategy

The Temporary Authorization for Use (ATU) program allows access before completion of P&R negotiations. However, the program is undergoing significant changes in France - particularly in terms of eligibility criteria. In this article, Diane Cosset and team discuss how to effectively integrate ATU into a European P&MA strategy. More ►
Key Account Management Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

The market environment for pharmaceutical companies is constantly changing, requiring a new approach to key account management (KAM). In this article, Raf Onclin and team present five measures to make use of revenue potential and drive growth in current market dynamics by improving KAM. More ►
Market Access Excellence (MAXX) Scorecard:
A self-assessment for Simon-Kucher's clients
Your Market Access and Pricing (MAP) function plays a pivotal role in a product’s success. Test your MAP with our MAXX Scorecard.

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The Simon-Kucher growth story continues. Discover our new offices in Chicago and Boston and get to know our new colleagues: Simone Seiter, Dr. Wolfram Lux, Henrik Hedstorm, and Sabrina Salomon.
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The Rating Economy - Global Survey
Pricing
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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

Featured

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.