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Featured
A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

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Digital Marketing

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Blog post

August 17, 2021

Commercial Creativity: Are Tech Firms Really Thriving in the Demand Revolution?

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Digital Sales: Securing Future Profitable Growth

Digital Marketing

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Digital Marketing: How to Ignite New Business Models and Establish Additional Revenue Streams Through Data Monetization

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Blog post

November 15, 2018

What Does It Take To Achieve Topline Growth Through Digitalization?

  • Asset Management

    Blog post

    June 23, 2022

    Marketing Success in Asset Management: How to Boost Your Marketing Effectiveness

  • computer typing

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    March 08, 2022

    A Guide to Personalized Marketing: 3 Key Success Factors

  • pay-TV and OTT services

    Blog post

    February 17, 2022

    Pay-TV and OTT Providers: How to Gain Competitive Advantages Through Data-Driven Content Valuation

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    Blog post

    July 06, 2021

    How Fintechs Can Apply Monetization Strategies and Monetize Innovations

  • Video

    February 28, 2020

    Monetizing Digitalization in Industrials

  • Video

    March 26, 2019

    Maximizing Customer Lifetime Value in a Digital World

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    Driving Customer Loyalty: Developing the Uber Rewards Program

  • Video

    January 10, 2019

    Maximizing Customer Lifetime Value in Subscription Businesses

 

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Featured Resource

The Rating Economy - Global Survey
Pricing
Pricing
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Digitalization
Digitalisation

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TopLine 2020

This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon Kucher Global Pricing Study
Simon Kucher Global Pricing Study

The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…

inflation
Inflation

With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…

Featured

A Practical Guide to Pricing
A Practical Guide to Pricing

Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.

Simon-Kucher Rating Economy - Hands holding blocks of ratings
The Rating Economy - Global Survey

A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.

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Have You Fully Unlocked Your Sales Potential?

Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!

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Find out your digitalization score!

Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.