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November 07, 2018
Companies are leaving money on the table when it comes to their promotional strategies, says Simon-Kucher Partner, Ricardo Rubi. Find out the three key things companies should be taking into account when thinking about promotions.
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Gaining TopLine Power® through pricing, marketing and sales.
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This two-day conference, taking place in Amsterdam on June 23-24, 2020, is designed for those who want to ensure sustainable profits and satisfied customers in a digital world. If you’re in a role that focuses on growth strategies, marketing, product development, pricing, or sales, you can’t miss TopLine 2020!
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Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.
The Global Pricing Study evaluates the pricing and growth strategies of companies across all industries worldwide. The…
With inflation at levels not seen for decades in many markets, businesses are facing significant margin erosion. The…
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Expert insights and tips for overcoming the top pricing challenges today to see your business thrive.
A global study on the “rating economy” shows that product ratings are growing in importance, impacting shopping behavior and brand loyalty. Find out what this means for companies and how they currently deal with this development.
Want to ensure your sales effectiveness is better than others in your sector? Take our five-minute Sales Opportunity Self-assessment to learn how your company can easily improve its sales performance. Launch the assessment now!
Digital maturity is fundamental to the success of your company. But only by pairing it with advanced digital monetization are you becoming a Digital Champion. We developed the Digital Maturity & Monetization Score (DMMS), to help you evaluating your company’s digitalization performance.
