European Paper & Packaging Strategy Conference 2018

10:00 - 18:00 Uhr

Sheraton Frankfurt Airport Hotel , Hugo-Eckener-Ring 15, Frankfurt 60549 , Germany



TopLine Power® – Smart packaging and digitalization

Simon-Kucher & Partners hosted the European Paper & Packaging Conference in Frankfurt on August 30. Top managers from leading companies, including Tetra Pak, O-I, and DS Smith, spoke about how they are using new technologies to drive business growth. Read more about the event and the smart packaging trend in the press release.

After years of focusing on standard business, many companies in the paper & packaging industry currently shift their focus towards smart packaging, consistent commercialization of their value-add and digitalization in sales, marketing and pricing.

This shift poses new challenges to traditional business models and requires paper & packaging companies to rethink their product and service portfolio, sales strategy and pricing models.

The European Paper & Packaging Strategy Conference 2018 offers you the opportunity to find out how industry leaders approach smart packaging and digitalization:

  • Stefan Kunzmann, Sales, Marketing & Innovation Director Central Europe at DS Smith, on Smart corrugated packaging
  • Jose Redondo, Global Pricing Excellence Leader at O-I, on Value Selling
  • Eric Schmid, Vice President Commercial Management at Tetra Pak International SA, on Smart packaging at Tetra Pak
  • Dr. Daniel Bornemann, Partner & Head of Global Paper & Packaging Practice at Simon-Kucher & Partners, on Smart packaging and digitalization
  • Mark-Daniel Rentschler, Senior Director at Simon-Kucher & Partners, on Monetizing innovation
  • Aleksander Jarosz, Director at Simon-Kucher & Partners, on Digitized Pricing: How to use AI and ML to improve profitability

Simon-Kucher & Partners is the leading consultancy in marketing, sales, digitalization and pricing and has implemented successful top line growth initiatives at many paper & packaging companies in recent years.

We look forward to meeting you at the European Paper & Packaging Strategy Conference 2018 in Frankfurt!

If you require hotel accommodations, please book directly at the hotel via the following link or call the Sheraton Reservation department at +49 69 6977 2402 to take advantage of our special rates. Space is limited, so register as soon as possible to secure your place at the conference.


10:00 - 10:30
Registration and welcome coffee
10:30 - 10:45
Welcome and introduction
10:45 - 11:15
Smart packaging: Trends and commercialization
11:15 - 12:00
Smart packaging at Tetra Pak
12:00 - 13:00
Networking lunch break
13:00 - 13:45
Value selling
13:45 - 14:30
Smart corrugated packaging
14:30 - 15:00
Networking coffee break
15:00 - 15:30
Monetizing innovation
15:30 - 16:00
Digitized Pricing: How to use AI and ML to improve profitability
16:00 - 16:30
Panel discussion – Smart packaging and digitalization
16:30 - 16:45
Wrap-up and outlook: Smart packaging and digitalization
16:45 - 18:00
Networking reception with drinks and snacks